All projects
Jewellery & accessories
Electric Bling
Website design for a jewellery and accessories brand selling statement pieces and everyday essentials online.
Visit live store
Project breakdown
A storefront built around the way people shop.
01
The challenge
Give small, detail-heavy products enough presence on screen while keeping the store fast to browse and easy to buy from.
02
The approach
Dramatic imagery, tight cropping, and a dark, high-contrast layout put the sparkle of each piece at the centre of the page.
03
The experience
Collections, bestsellers, and new drops are surfaced early, so returning customers find fresh pieces without digging through the catalogue.
Statement product presentation
High-contrast visual identity
New-drop merchandising
Streamlined path to checkout
Responsive direction
One clear experience, built for every screen.
The presentation pairs the full desktop storefront with its purpose-built mobile experience—planned together rather than cropped from one layout.