All projects
Automotive retail
CJM Detail Supplies
Website redesign for an automotive store serving enthusiasts, collectors, and professional detailing customers.
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Project breakdown
A storefront built around the way people shop.
01
The challenge
Unify specialist detailing supplies, recognised product brands, and automotive wall art without losing the store’s enthusiast character.
02
The approach
A dark, technical visual system gives the catalogue authority while clear collections and offer messages keep the shopping journey practical.
03
The experience
The result makes it easier to move between car-care essentials, equipment, and statement pieces while retaining a distinctive automotive identity.
Specialist catalogue structure
Automotive visual identity
New-arrival merchandising
Promotion and trust messaging
Responsive direction
One clear experience, built for every screen.
The presentation pairs the full desktop storefront with its purpose-built mobile experience—planned together rather than cropped from one layout.